Yellow Flower

Industry

Industry

Fintech

Fintech

Headquarters

Headquarters

Africa

Africa

Founded

Founded

2026

2026

Company size

Company size

50

50

Overview

Pulsed is a clean, modern mobile app concept designed to help users track their daily moods, identify emotional patterns, and receive personalized AI-powered insights that turn raw data into meaningful self-awareness. Unlike existing mood trackers that simply collect data, Pulsed bridges the gap between tracking and understanding — giving users a clear picture of their emotional wellbeing and actionable steps to improve it..

Problem

Most mood tracking apps show you data — but never explain what it means.

Users can see that they felt low on Tuesday, but have no context, no explanation, and no guidance on what to do about it. After studying one of the most popular mood tracking apps on the market, it became clear that the core gap was not in data collection but in data interpretation. The app collects a lot but tells you very little.

This left users with charts they could see but patterns they could not understand, and no clear path to feeling better.

Solution

Pulsed was designed around one core idea: turn mood data into personal understanding.

The solution combines beautiful data visualization with an AI insight engine that surfaces personalized observations and actionable suggestions based on each user's unique mood history. Instead of just showing a graph, Pulsed tells the user what the graph means and what they can do about it.

The result is an app that feels less like a tracker and more like a personal emotional wellness coach, intelligent, warm, and genuinely useful every single day.

Project goals

The following goals guided every design decision made throughout this project:

→ Design a clean, modern mobile UI that feels professional, trustworthy, and visually distinct from existing mood apps.

→ Make data meaningful, not just visible by presenting mood trends, patterns and correlations in a way users can actually act on.

→ Integrate AI insights naturally so the experience feels intelligent and personal without feeling cold or robotic.

→ Create a frictionless logging experience so users can record their mood in seconds without breaking their flow.

→ Build a complete, portfolio-ready case study that demonstrates both UX thinking and visual design craft from research through to final screens.

35%

Improved Onboarding Process

Improved Onboarding Process

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website

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